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Four-tier cities large logistics market growth potential
Today, with the "meat and potatoes" words to describe the four-tier cities and rural areas of the logistics market, can not be overemphasized: the wave of urbanization is in full swing, electricity supplier to the countryside in the ascendant, online shopping habits in rural areas began to quietly raise into ......
Various favorable factors make the area of the logistics industry concern, go four-tier cities do logistics company outlook has become seemingly unlimited business opportunities. As the saying goes, "standing on the air, pigs can fly overhead," Now it seems that three or four lines of the logistics market growth potential really great, but it really can constitute the next wave of investment boom of the "outlet"?
Various favorable factors make the area of the logistics industry concern, go four-tier cities do logistics company outlook has become seemingly unlimited business opportunities. As the saying goes, "standing on the air, pigs can fly overhead," Now it seems that three or four lines of the logistics market growth potential really great, but it really can constitute the next wave of investment boom of the "outlet"?
We are used to describe the whole cake tier cities of the logistics market. But one must be mentioned is that the Chinese more than two thousand county-level cities have split this cake has become a small plate, limited transportation hardware facilities, company size, labor costs, etc., each zone plate Logistics cake is not large.
At present, the general logistics enterprises can cover a range of fundamental limitations in the county level. Since 2011, the major electricity suppliers have to carry a huge amount of capital self-built logistics channels, but its difficult to break through the bottleneck, also happens to appear in all county-level cities and towns under the jurisdiction of links between logistics and distribution.
In short, this capital giants find it difficult to put in place a blank part of sinking, is the regional logistics company's real breakthrough. The so-called "last mile" on the potential demand for the logistics industry today is the most realistic and most ground gas investment.
"Last mile" of roadblocks
Ma (a pseudonym)'s hometown in Sichuan Ziyang Anyue County Xinglong Town. Late last year, he returned home New Year. Working in the field for many years, Ma has already developed a habit of online shopping. Taking advantage of the New Year, he was prepared from the Internet to their parents to buy two winter clothes. But he found that all the clothes can not express actually sent home. Courier companies, the explanation given is: Xinglong Town Location too, can not be served, only to Anyue County. In desperation, Ma only to give up.
Living in four-tier cities and rural markets have been battered Ma logistics "not to force" the pain. For a long time, because low-income residents, traffic inconvenience and other reasons, the logistics of this market can be termed a "bitter business."
Yang (pseudonym), 27 years old, is a freight Chongqing Ministry deliveryman. When it comes to delivery to the township, and he reluctantly shook his head, "No we do not want to send, those places far away. And live very scattered, I learned from the one to the next one, and sometimes better than a few minutes, so that sent, we can not earn much. "Yang said, they sent a single cargo net profit at between one dollar to two dollars, if you go to town, they can only make a few cents, sometimes at a loss.
Yang where the freight department of Chongqing Chaotianmen Huguangkuaiguan located near several local concentration of 10 freight department. Most of them are family-run shop in the form of responsible collected from the main city of the shipments sent to their respective destinations.
In fact, this is only four-tier cities and rural markets of the logistics industry in microcosm. And overall logistics industries, the logistics of this market is also showing small, scattered, chaotic, multi-situation, almost all in the form of a small area of radiation.
Although the four-tier cities and rural markets of the logistics industry as a whole cake great, but is limited by the geographical dispersion of environmental and human factors, it is split into a small plate for each local market is very small. To be able to occupy more market share, regional logistics enterprises have taken the price war strategy, allowing the already decentralized operating structure worse.
Convection also exacerbated the supply is not the cost of logistics enterprises. Logistics Co., Ltd. in Chongqing Minsheng chief economist Jiang Xiao Bing's view, "the logistics supply convective core of the problem is, but in big cities and fourth-tier cities and rural areas, between the situation of short supply of convection is difficult to form. Cities After the output of consumer goods to the market, can provide return transportation logistics company, supply is relatively small, with agricultural products (000061, stock it) a relatively strong seasonality, the logistics company's operating costs naturally rise. "
"Bitter business" of new business opportunities
Although the four-tier cities and rural markets of the logistics industry, there are many roadblocks, but with the popularity of the Internet and mobile Internet era, the major electricity supplier website started in this market has increased the intensity of the enclosure. This area of the logistics business has a new possibility.
Pan Yi Autonomous Prefecture of Gansu Province Zhuoni Gannan County, starting in 2006, entered the logistics industry is currently operating a private shipping company. Intentioned He found that the sending of goods, it has been a growing number of web shopping goods, "before we ship the goods are generally small shops need accessories, such as Motorcycle shop to buy parts and the like, but this two years, we distributed to towns and even rural net purchases of goods more and more, a day before about it so twelve, but now it can reach more than 20 pieces. "
Four-tier cities and rural areas, the potential of online shopping in the end how much?
Gansu, for example, apart from Lanzhou, single-day turnover of nearly 190 million yuan. Meanwhile, in 2012, at Alibaba 1 trillion yuan of share transactions in the following areas tier growth rate reached 60%; during the Spring Festival this year, Suning Tesco only appliances, 3C category three or four lines of orders MoM increased by more than 200%.
"And now the more rural road repair is better, accessible, and we are also a lot easier delivery, costs dropped a bit." It makes Pan Yi figured in the town of Willows Jone below to open a network, responsible for local goods transceiver.
Looking at the whole country, the whole "Eleventh Five-Year" period, there are 535,000 km of newly built highways were inlaid into the four-tier cities and rural vast territory, constitute a bar to connect urban and rural areas of the blood vessels.
Four-tier cities and rural areas of the logistics industry and the enormous business opportunities, natural escape electricity makers keen eyes. In a second-tier cities gradually saturated the market circumstances, this market has become another supporting them to develop "strategic high ground."
Beginning in 2007, Suning Tesco has been in Suqian, Baotou, Yancheng tier cities to establish a logistics center. Meanwhile, its logistics center in Chengdu has been completed distribution within a radius of 300 km at the Suning volume shipments and receipts are up to 10,000, covering most of Southwest tier cities and rural areas.
Just bring capital advantage electricity supplier Gangster tier cities and rural areas for air strikes are not the best choice for expansion. In fact, the electricity supplier self logistics Shishuwunai. The rapid development of e-commerce of the moment, traditional logistics network layout and ideas have been behind the development of electronic business, resulting in low efficiency of the logistics of this market.
The high logistics costs, management costs, and lack of executive talent is the bane of self logistics electricity supplier. 2012, Chinese total social logistics expenses wholly-GDP ratio reached 18% rise in the cost of enormous pressure, the logistics industry average profit margin has dropped to 4.4%. "Half of China's road transport volume in the enterprise self logistics, which is China's logistics costs are high, a very important reason. "industry sources said.
On the other hand, China's logistics development is still in its infancy, the industry threshold is low, medium and small ones logistics status, making many logistics professionals can not go through the logistics training manager positions. Executive talent but also to the lack of electricity supplier self logistics cast a shadow over the prospects.
Tide in the ascendant in the countryside electricity supplier, electricity supplier self logistics outlook is not optimistic about the situation, opportunities will follow.
Although electricity supplier regarded sights tier cities and rural markets, but for now, most of the electricity supplier's distribution range are still confined in the county or the traffic is relatively developed areas, and delivery staff is very small, a direct result of self- built logistics costs rise.
Electricity supplier from the county to the township and rural distribution channels between the lack of Changxing County, Zhejiang Province, Xu let spring (a pseudonym) to seize the opportunity. He runs several courier companies and appliance business has now been co-responsible for the net purchase of goods sent to a little town somewhere in remote and rural areas.
"Electricity supplier only more orders or transport more convenient place for distribution, while orders in remote and rural areas less electricity providers who are reluctant to go to delivery, ultimately rely on us to do." Xu Quan He said the biggest advantage is the ability to integrate these appliances supplier of goods, so every single delivery are very large, and distribution range, "I am the Eternal who are more familiar with this place, I can send general rural . "
Logistics Co., Ltd., general manager of Beijing Igawa Xu Yajun very much agree with this spring's business model, "profit is the integration through a single volume to squeeze daily cargo courier prices, and thus reduce distribution costs, for a private logistics enterprises, is a relatively good profit model. "
Although the industry outlook is generally good, but a non-controllable risk is funding. Long-term economic problems in logistics research Xu wave to reporters just T account, open a simple hair goods companies, and even rent, cars, etc., the cost of 20 million or less; while a landing with logistics, together with training fees , negotiation fees together, the cost may be 600 to 700 million.
Another is the development of enterprises after financing problems. "Say you want to increase the network layout, or increase the number of cars, if less than financial capital, then it is possible the development of enterprises subsequent weakness, or even be eliminated." Xu wave says.
"Strongmen" Innovation Inspiration
Beginning from March 2011, the main city of Chongqing Jiaoyunjituan use of the county and township bound shuttle, start a courier business. Using the shuttle courier items, not only to achieve the day will arrive the day sent to protect the logistics timeliness, but also through the Shuttle Relay way to deliver goods to towns and villages, thereby expanding coverage.
One advantage of this approach is that small fee. As every year passenger transport passengers and cargo at the bottom of the luggage compartment and the passenger does not affect the cost of passengers. Qijiang District of Chongqing as an example, from the main city to the Qijiang goods, starting within one kilogram of only five yuan, equivalent to half the courier company; every additional one kilogram, just 4 cents, just one of many courier companies five about one-half.
Shuttle to enter the industry is another advantage is that it within a small range of flexibility. From the main city of Chongqing Yongchuan District to hechuan area and a shuttle service runs every ten minutes. Cargo a mailed each other two hours will be able receipt.
Chongqing Jiaoyunjituan intervention by road passenger express market, this market will have a tremendous impact courier industry, from another angle, it is also a supplement. This practice has also been a number of electricity suppliers and courier companies alike. So far, Jingdong Mall, Air Express, and home delivery of the shipment have been Jiaoyunjituan catch the bus, as they go to various districts and counties in Chongqing and towns.
And Chongqing passenger ship owned resources compared to Kunming Sun Kun (a pseudonym) is not so much capital it.
Although electricity supplier county in Yunnan Province has not yet carried out a new round of expansion, but the delivery is still ahead. Most courier companies have been deployed in the county, including even some traffic developed towns.
SUN Kun also in the process to find their own place. Beginning in 2010, he paid a $ 20,000 franchise fee, the start of Chuxiong Lufeng courier business. SUN Kun is a typical mom and pop shop, only he and his wife in charge of daily affairs.
In order to reduce the cost of delivery under the township, SUN Kun intentionally store in the suburbs. Come in his shop daily average of more than 100 pieces of votes, out of the twenty or thirty votes, mainly in small pieces based. Sending pieces fee for each ticket one yuan, while the total weight of football items stated, he obtained no more than 4 yuan per kilogram. Total down, SUN Kun average daily gross income of 200 yuan.
SUN Kun now already four insurers (rest assured Paul) company and a local public security bureau of a proxy client. "There are pieces of pie pieces have football in sending pieces of the process, on the one hand focus on quality of service, on the other hand offered to embrace Request." This is the SUN Kun rules of survival.
SUN Kun has not satisfied the present situation. His plan is precisely in advance "placeholder" county courier outlets, and then coming to market maturity, outlets appreciation of the "early days."
Overall, the four-tier cities and rural markets of the logistics industry is still a virgin land to be developed, the market structure like the Warring States general confusion, both part of the state-owned enterprises to participate in passenger transport, there are some private and individual units involved. But the confusion is also the opportunity to see how you hold the key.